After exploring various methods to present stock items more effectively on our eCommerce sites, we decided that 360-degree rotating images would significantly enhance the user experience.

Commercial solutions for creating 360-degree images can be prohibitively expensive, often costing thousands. However, since we already own a Manfrotto 300N Panoramic Head for our tripod, we used this equipment to create a custom rotating table.

360 rotating table

We constructed a round tabletop, 16 inches in diameter, covered with white sign maker's vinyl. This table attaches to the panoramic head, allowing it to rotate in precise increments. This setup enables us to capture up to 72 photos per full table revolution, providing a comprehensive view of each product.

360 rotating table base

Our next step involves using our complete Bowens studio kit to light the items properly. We will employ softboxes to illuminate the products evenly and separate lights to ensure the background is well-lit. This will help to achieve a uniform lighting effect, which is crucial for high-quality images. Additionally, we will ensure that the camera lens is free of dust to avoid any imperfections in the final images.